Reports indicate that major search engines such as Google and Bing are set to start censoring users who pirate content online.
According to recent reports, the UK Intellectual Property Office (IPO) has been engaged in negotiations with Google and other internet giants to introduce a scheme that locks out individuals who repeatedly pirate content online.
Under the new plans, the UK IPO and other public regulation bodies working to regulate online piracy will send warning messages to users of piracy sites.
It is has been revealed that once the bodies send warnings to identified individuals, the search engines will follow up with detailed explanations of what they intend to do if the users do not cease from pirating content online.
It has been reported that the local ISPs, working with search engines, will issue additional warnings for the targeted individuals. If the individuals keep on accessing pirating sites, the ISPs will have the right to limit the connectivity of the individuals.
The new proposals come at a time when content providers have been pressuring the UK authorities to act on the high rates of online piracy in the country. Recent reports indicate that up to about 40% of people in the UK are willing to access pirated content online. There has been growing pressure from anti-piracy campaigners for the authorities to take firm and decisive measures to stem the vice.
Back in January, the UK IPO started sending out informative emails to individuals, encouraging them to stop pirating content online and instead, access it via the right channels.
However, it appears that the authorities have been forced to change tact, having faced growing pressure from groups and content providers. It remains to be seen how the new approach will work in the country.